View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
February 10, 2012

‘Social CRM’ booming

The use of social media is creating new ways for businesses to reach out to their customers.

By Vinod

Implementing social media to engage with customers is on the rise, and the ‘social CRM’ start-ups are along for the ride.

In 2011, Gartner predicted that Worldwide Social CRM (customer relationship management) will boom, passing the $1 Bn mark by the end of 2012.

Social CRM Platform start-ups like Nimble, are taking full advantage of the growing market. Nimble, whose platform is designed to help small businesses, has ventured into the EMEA market with the launch of its UK office.


The U.S. based company allows businesses to easily manage social relationships with its software. The company has already gained 30,000 registered users and 250 partners since its launch last year.

Adam Sartner, research director for Gartner, believes the use of social data is expected to not only be in demand for customer relations within companies, but to be needed across several company departments in the future.

"Companies are asking for the integration of social data with other customer data within sales, marketing and customer service processes, which will require the integration of social CRM with applications such as a knowledgebase for customer service, multichannel campaign management, sales force automation or e-commerce, Web content and Web analytic applications, master data management, and even back-office applications."

Content from our partners
Infosecurity Europe 2024: Rethink the power of infosecurity
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond


Please follow this author on Twitter @Tineka_S or comment below.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.