SAP has launched the SAP Consumer Insight 365 mobile service, a new cloud-based offering that is said to allow brands, market research and media companies to unlock the value of big data.
Powered by the SAP HANA platform, the service will enable enterprises to gather insight from the analysis consumer data present in the operator networks in real time.
According to the company, the SAP Consumer Insight 365 can analyse the data from operator networks to offer population level insight as well as high-definition detail through Web portal, without digging into user-specific information.
SAP Mobile Services president John Sims said that the company plans to offer consumer insight analytics service by working with major mobile operators worldwide and by gathering input from a number of the world’s leading companies.
"This will allow brands to have a much more engaging relationship with their customers through timely marketing campaigns that are relevant to consumer’s interests and lifestyles," Sims added.
The new services can be accessed through a searchable portal and real-time service packages that are based on subscription models and will store the entire mobile network operator data individually partitioned within a worldwide network of SAP data centres.
