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May 19, 2009

Samsung bets on LCD TVs despite slowdown

Samsung plans to lead the overall flat panel television market's growth this year through its newly launched LED models.

By CBR Staff Writer

The company occupied 19% of the global LCD TV market in the first quarter. Their sales targets for LCD TV sets this year are 22 million, a 10% increase since last year.

Sue Shim, senior vice president of sales and marketing said: 2009 won’t be an easy year but we plan to maintain market leadership with new products such as LED TV. However, the target is still below DisplaySearch’s 15% growth in the global LCD TV market. Mr. Shim said Samsung had several sets of targets including a best-case scenario though the details were not given as reported by Reuters. A key figure defining the future growth of Samsung is the latest LCD television models using light-emitting diodes (LED) as light source, in lieu of bulkier and less energy efficient cold cathode fluorescent lamps (CCFLs). But a major barrier for widespread adoption of LED sets is the price premium as it could be as much as $700 over a same sized LCD model.Mr. Shim said After four years of using an LED television, the costs savings alone would be as much as the price of a 30-inch-grade LCD model. Going forward, the entire market will shift to LED. LED is the best television technology made available so far.”


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