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November 30, 2010

Saepio, SAS to jointly provide enterprise marketing management offering

Joint users to incorporate customer intelligence data directly into the Saepio platform

By CBR Staff Writer

Saepio, a provider of marketing technology for corporations with distributed marketing networks, has partnered with SAS, a provider of user intelligence software and services, to deliver a new, end-to-end distributed marketing platform.

SAS Customer Intelligence offering and Saepio’s distributed marketing platform together can deliver an automated offering to create and deliver localised and targeted messages to key users and prospects in the medium of their choice, the company said.

The offering enables joint users to incorporate customer intelligence data directly into the Saepio distributed marketing platform, where dynamic content creation and delivery is automated through all marketing mediums.

The new product features better brand consistency across a distributed network; automated assembly of locally relevant versions of corporate brand messaging; and speed to market.

It also features streamlined workflow; cost savings through marketing automation and elimination of redundant tasks; measurement of local marketer engagement and alignment with corporate marketing initiatives.

Saepio president and CEO John Thomson said this combination will open the doors for distributed marketers worldwide to effectively deliver highly intelligent and relevant marketing messages that cause user to act.

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SAS director of customer intelligence product management Andy Bober said working with Saepio, their users will be able to easily synthesise that information, apply local relevance and execute a campaign.

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