View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
November 30, 2010

Saepio, SAS to jointly provide enterprise marketing management offering

Joint users to incorporate customer intelligence data directly into the Saepio platform

By CBR Staff Writer

Saepio, a provider of marketing technology for corporations with distributed marketing networks, has partnered with SAS, a provider of user intelligence software and services, to deliver a new, end-to-end distributed marketing platform.

SAS Customer Intelligence offering and Saepio’s distributed marketing platform together can deliver an automated offering to create and deliver localised and targeted messages to key users and prospects in the medium of their choice, the company said.

The offering enables joint users to incorporate customer intelligence data directly into the Saepio distributed marketing platform, where dynamic content creation and delivery is automated through all marketing mediums.

The new product features better brand consistency across a distributed network; automated assembly of locally relevant versions of corporate brand messaging; and speed to market.

It also features streamlined workflow; cost savings through marketing automation and elimination of redundant tasks; measurement of local marketer engagement and alignment with corporate marketing initiatives.

Saepio president and CEO John Thomson said this combination will open the doors for distributed marketers worldwide to effectively deliver highly intelligent and relevant marketing messages that cause user to act.

Content from our partners
The growing cybersecurity threats facing retailers
Cloud-based solutions will be key to rebuilding supply chains after global stress and disruption
How to integrate security into IT operations

SAS director of customer intelligence product management Andy Bober said working with Saepio, their users will be able to easily synthesise that information, apply local relevance and execute a campaign.

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED
THANK YOU