Hosted IT infrastructure provider Rise has launched a cloud-based business model to provide business continuity services to small and medium enterprises (SMEs).

The new offerings will provide a range of services to secure business-critical data from a secure backup service through to full disaster recovery.

Rise channel sales director Alex Hilton said unplanned IT system loss can occur at any time through human error, hardware fault, malicious act or site disaster.

"Knowing where to begin and how to simplify the process of business continuity stops many before they even start," Hilton said.

"Business continuity offerings from Rise remove this unnecessary layer of complication and enable SMEs to safely, securely and cost effectively outsource this function to a trusted third party.

"In addition to benefits to the SME, we also believe that these services provide a lucrative opportunity for channel resellers."