QlikTech, a business intelligence company, has deployed Salesforce CRM from Salesforce.com, an enterprise cloud computing company, for a real-time view of its customer and partner relationships.
Salesforce.com claims that using the Sales Cloud to manage its direct and indirect sales, and the Service Cloud to improve customer service, QlikTech has received operational improvements such as auditable approval procedures and transparent revenue forecasting.
Salesforce.com has said that leveraging the Sales Cloud, QlikTech has been able to improve its lead generation and pipeline management, as well as responsiveness by putting up-to-date information at employee’s fingertips, wherever they are. The flexibility of the cloud computing offering – providing access over any internet connection, as well as salesforce.com’s mobile offering – was also critical in increasing the efficiency of QlikTech’s workforce, added Salesforce.com.
QlikTech has also been able to ensure the quality of its customer service operations remains consistent across the company by utilizing the Service Cloud. The Service Cloud enables QlikTech to capture and record information from every customer, agent or partner conversation in a central knowledge base. The introduction of a customer portal and Salesforce Ideas to capture and process feedback ensures that QlikTech maps its future planning against genuine customer requirements.
Joe Francis, vice president of global sales operations at QlikTech, said: Many of our customers use our analytics product, QlikView, with Salesforce CRM and have praised it for its ease of use. The complementary nature of Salesforce CRM with the QlikView application – which we rely on internally – was key, along with the cloud computing deployment that allowed us to roll this out on a global basis in a limited timeframe.
