View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
May 5, 2009

QlikTech deploys Salesforce CRM

To view customer and partner relationships

By CBR Staff Writer

QlikTech, a business intelligence company, has deployed Salesforce CRM from Salesforce.com, an enterprise cloud computing company, for a real-time view of its customer and partner relationships.

Salesforce.com claims that using the Sales Cloud to manage its direct and indirect sales, and the Service Cloud to improve customer service, QlikTech has received operational improvements such as auditable approval procedures and transparent revenue forecasting.

Salesforce.com has said that leveraging the Sales Cloud, QlikTech has been able to improve its lead generation and pipeline management, as well as responsiveness by putting up-to-date information at employee’s fingertips, wherever they are. The flexibility of the cloud computing offering – providing access over any internet connection, as well as salesforce.com’s mobile offering – was also critical in increasing the efficiency of QlikTech’s workforce, added Salesforce.com.

QlikTech has also been able to ensure the quality of its customer service operations remains consistent across the company by utilizing the Service Cloud. The Service Cloud enables QlikTech to capture and record information from every customer, agent or partner conversation in a central knowledge base. The introduction of a customer portal and Salesforce Ideas to capture and process feedback ensures that QlikTech maps its future planning against genuine customer requirements.

Joe Francis, vice president of global sales operations at QlikTech, said: Many of our customers use our analytics product, QlikView, with Salesforce CRM and have praised it for its ease of use. The complementary nature of Salesforce CRM with the QlikView application – which we rely on internally – was key, along with the cloud computing deployment that allowed us to roll this out on a global basis in a limited timeframe.

Content from our partners
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer
Financial management can be onerous for CFOs, but new tech is helping lighten the load

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU