Pure Storage has upgraded its P3 Partner Program to help members drive IT and business transformation.
The company said it will expand the Platinum level of partnership, currently only available in North America, to EMEA, APJ and Latin America.
The vendor added that it will introduce a co-branded partner-driven customer reference program and a demo purchase program with discounts on products differentiated by partner tier.
It will also launch Pure sponsored headcount incentive to make Platinum level partners accelerate the development of their flash storage strategy.
Kevin Rhone, Senior Partnering Consultant at Enterprise Strategy said: "Vendors and channel partners both win when strategic programs are in place that deliver the best business outcomes for customers."
Michael Sotnick, VP of Global Alliances and Channels at Pure Storage said: "The channel-focused business model we have employed since our inception has created new opportunities for partners to accelerate the deployment of all-flash storage worldwide.
"Today’s P3 enhancements are designed to further enable our partners with the opportunity to develop their all-flash storage expertise, build practices around a next generation technology, and ultimately position them for new and increased business opportunities today and into the future."