Profitiviti has unveiled business intelligence (BI) offering Business Optimizer, which was designed by Profitiviti and developed by IQubz, a Microsoft certified partner, specialising in BI and CRM services.
Profitiviti said that the Business Optimizer is designed to enhance the decision-making process of senior leaders and improve business profitability and productivity, by conducting business operations assessments which analyse how businesses operate through the integration of people, processes, projects and spend.
The company claims that the business operations insight leads to improved strategy development, better cost control / process improvement programs, improved alignment of investments in growth and an optimised product portfolio.
According to Profitiviti, the new offering includes methodology; packaged reports and ad-hoc reporting, requiring no programming skills, with export to Microsoft Excel and PDF capabilities; Software-as-a-Service (SaaS) licensing model; and web-based architecture with Microsoft .NET and Microsoft SQL Server technologies.
Sandra Andrews, US hospitality industry services director at Microsoft, said: Profitiviti’s Business Optimiser, built on the Microsoft BI platform, helps bring Microsoft’s vision of ‘BI for all users’ to fruition.
“The Business Optimiser utilises Microsoft SQL Server technologies, including database engine for data warehousing, integration services for data integration, reporting services for reporting, and analysis services for analytics. IQubz leveraged its team’s technical expertise in Microsoft .NET and Microsoft SQL Server to build this robust BI solution from the ground up.
