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May 17, 2015

Pivotal: Waiting for enterprises to take action on Big Data

When is the tipping point for enterprises to realise they need Big Data?


CBR spoke to Bill Cook, Pivotal President, about the barriers to adoption for Big Data and how the market is shifting to accept adoption.

While businesses have been focusing on the collection of data, the move now is to find ways of implementing that to achieve business benefits.

Some barriers remain such as privacy, security and regulation, but Cook feels that these barriers will be solved in time.

With regards to healthcare and using device information to enhance your life he believes this is going to happen.

"It’s going to happen, it’s inevitable and it is goodness for everyone, you think about the betterment of your health along with taking the cost down from an overhall healthcare infrastructure perspective. The barriers of regulation, security concerns, all of those things, our view is that they will get handled over time."

The shift for large enterprises needs to happen, Cook said that for Pivotal it is about waiting for large enterprises to wake up to how big and important the shift is and about them taking action. While this has happened faster than the company could have predicted it is now about business evolving their company.

"We’ll get some early wins from the applications they build that will start to build on each other, the question is when is that tipping point for when they have to do this inside their enterprise."

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"It will come partly driven by competitiveness and partly for their desire to do a better job from a software development and application building perspective."

While he feels that his company is in a good position to ride the wave of adoption, he holds some caution towards the rate of adoption.

"You could argue that if it all hits immediately, that we wouldn’t be ready to handle all of the demand that would come our way. So I think we are just trying to pace that with these lab centres showing up in London, Germany and other countries."

Cloud has removed many of the barriers to starting a company and now worries about the underlying infrastructure are being removed, which helps to free up developers to push applications into quickly achieving goals for clients.

Despite this positive, Cook remains concerned that collaboration is not where it should be.

"The part that we haven’t totally realised yet is how do these companies and different entities with their different value propositions start to cross pollinate and start to share information or data or clients or services across that umbrella."

While he expects this shift to happen, he expects it to be a disruptive one that forces companies to fully understand what their strengths are.

"It’s going to force you to understand what your value proposition is, what is your core competency and how do I make my value proposition encompass broader things that are happening.

"As you start to build common platforms that everyone is leveraging it will open up doors for opportunity but also risk in some sense. Companies will be forced to ask if their data, customer information or the value proposition that I offer meaningfully different from people coming at it from a different direction."

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