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April 28, 2009

Oracle introduces Oracle Retail Data Model

Industry-specific schema embedded with retail-specific analytics to help retailers gain intelligence into their business operations

By CBR Staff Writer

Oracle has introduced the Oracle Retail Data Model, a standards-based data model for Oracle Database, to help retailers accelerate their design and implementation of an enterprise data warehouse.

According to Oracle, the data model features a retail industry-specific schema complete with embedded retail-specific analytics to help retailers gain intelligence into their business operations, which is built for the Oracle Database platform including the HP Oracle Database Machine and HP Oracle Exadata Storage servers.

Oracle claims that the model helps retailers make better decisions by providing advanced analytics such as forecasting out-of-stock situations, understanding hidden patterns for loss prevention, contribution and market basket analysis, product affinity, customer clustering and segmentation, halo impact and promotional lift.

Oracle has said that the model is designed to start data warehouse and business intelligence initiatives helping retail organizations realize a return on investment by reducing implementation time and costs. Furthermore, the solution’s open, standards-based model allows for better integration with existing retail applications further reducing integration costs and complexity.

Ray Roccaforte, vice president of data warehousing and analytics at Oracle, said: The Oracle Retail Data Model is the culmination of our efforts in combining Oracle’s deep retail industry and data warehousing expertise and technologies into a comprehensive, pre-built and tuned solution for retailers. Oracle Retail Data Model offers customers a solution designed for rapid, predictable deployment and integration with existing investments to help customers save time, effort and costs.

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