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May 10, 2009

Oracle introduces Oracle Loyalty Analytics

Integrated with Oracle's Siebel Loyalty Management to provide users with deeper insight into the performance of loyalty campaigns

By CBR Staff Writer

Oracle has introduced Oracle Loyalty Analytics, which reportedly helps organizations to recognize, reward, and retain valuable and loyal customers, and achieve differentiation in a competitive market place.

A new component of the Oracle BI Applications, Oracle Loyalty Analytics provides marketers analysis of critical loyalty programs from promotion and partner to membership, financial, and tier analysis allowing the optimization of loyalty programs, enhancement of partner and customer relationships, and increase of program ROI, said Oracle.

Oracle Loyalty Analytics is integrated with Oracle’s Siebel Loyalty Management to provide users with deeper insight into the performance of loyalty campaigns.

Oracle claims that the application’s role-based dashboards allow loyalty marketing and partner managers to view the overall health of their loyalty programs based on their specific requirements and level, including information related to transactions, accruals, redemptions, tier analysis, channel analysis, and membership analysis.

With the solution, marketers can gain actionable insight into their loyalty programs. For loyalty program and partner managers the application provides: membership analysis; promotions; partners; and financials.

In addition, Oracle Loyalty Analytics features a pre-built adapter to Oracle Siebel Loyalty Management 8.1.1, enabling customers to better understand, build, and execute promotions and programs that increase the potential of all customer relationships.

Paul Rodwick, vice president of product management for Oracle Business Intelligence (BI), said: The introduction of Loyalty Analytics demonstrates Oracle’s commitment to delivering intelligence that enable businesses to gain competitive advantage by being smart, agile and aligned – which businesses are actively seeking now, more than ever. Oracle Loyalty Analytics offers enterprises the most comprehensive intelligence into their customers and partners to increase profitability and drive maximum business success from their loyalty programs.

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