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February 14, 2010

Openwave launches Analytics Data Mediation Edition

To provide operators with network and usage related insights

By CBR Staff Writer

Openwave Systems has launched Analytics, Data Mediation Edition (DME), which enables operators to gain network and usage related insights across various operator data sources.

The company said that the Openwave Analytics, DME is a predictive offering fueled by real-time analytics that provides early identification of mobile data trends, which enable operators to make timely decisions to avoid bandwidth problems while targeting business driving opportunities.

The Analytics DME allows operators to insert the intelligence into their control points in the network and mobile ecosystem including IP traffic, mobile internet, messaging, video and social networking. It also provides the ability to build profiles and segments and leverage insights into new revenue streams for operators, the company claims.

According to Openwave, the result provides operators with a 360-degree view of their network, devices and services and enables them to optimise network resources, launch smart mobile services and provide a relevant user experience.

In addition, the new offering includes capabilities for business analysts working with mobile data, while enabling executives with concise and visually informative dashboards that can help operators to monitor, manage and monetise the mobile internet.

Anurag Patnaik, director of product management for analytics at Openwave, said: “Openwave is helping to provide a way for operators to integrate segmented data that can be used as a powerful targeting tool for mobile advertising, mCommerce, sponsorships, etc.

“Openwave Analytics, DME provides a comprehensive solution that helps enable operators traverse both operational and marketing needs by monitoring data network traffic and usage behavior, tracking emerging trends and acting on network capacity and bandwidth insights to keep the network running efficiently in addition to uncovering usage behavior insights that can help facilitate new revenue opportunities.”

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The Openwave Analytics, DME offering is expected to be available in the second quarter of calendar year 2010.

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