Omniture, a provider of online business optimisation software, has re-launched its Discover OnPremise as Omniture Insight, providing multi-channel analytics now integrated with its Online Marketing Suite. The newly released version of Omniture Insight (v5.3) is said to expand analytical capabilities while increasing performance.
The new offering reportedly enables organisations to analyse data in real-time, synthesising data from any source – including business intelligence tools, data warehouses, web, call centres and point-of-sale in retail, to correlate online and offline data for understanding customer behaviour and preferences.
The company said that online data captured by SiteCatalyst can now be passed to Insight and analysed along with data from other channels. The latest version of Insight comprises data discovery technology that allows customers to drill down to granular levels of data and identify new business opportunities and trends that might otherwise be overlooked.
Josh James, CEO and co-founder of Omniture, said: Today’s solutions for multi-channel analytics are too slow and inflexible to keep up with the pace of business. With the powerful capabilities and unique approach of Omniture Insight, our customers are making business decisions in real time, while the insights still matter, to positively impact revenue and profitability.
Omniture Insight for Retail is also made available now. According to the company, it is an analytic application built on Insight, that provides retailers with multi-channel analytics to optimise the value and frequency of purchases, promotions planning, product mix and placement for both online and offline stores.
The company said that the new offering includes features such as: load and analyse any structured data, no pre-aggregation required for analysis; segmentation and filtering capability to discover insights on a granular level; visualisation to make data and trends understandable; response to free-form queries to get information to decision makers; and integration with its other Marketing Suite products, such as SiteCatalyst and Test&Target, to optimise targeted marketing.
