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December 11, 2014

Mobile internet beats booze and sex for Europeans

Mobile economy expected to generate €230bn by 2017 in Europe.

By CBR Staff Writer

The majority of mobile users in European Union’s largest economies are willing to trade their alcohol, chocolate, and fast food to use mobile internet for an entire week.

The result was revealed by Boston Consulting Group which surveyed around 1,000 smartphone and tablet users in the UK, Germany, France, and Spain.

58% of mobile users were willing to ditch alcohol for a week rather than their mobile Internet access, while nearly 50% were ready to give up coffee and movies for internet access on their mobile devices.

70% of those surveyed favoured mobile internet over fast-food, and 17% said that they were willing to give up sex for an entire week for internet access.

The survey also found that the mobile economy generated about €90bn in revenue across the five countries along with 500,000 jobs across Europe, with the mobile economy expected to generate around €230bn by 2017.

The surge in revenues is expected to be triggered by smartphones that allow internet access, along with an increase in downloads, app usage and viewing of TV shows and online shopping, reported the Wall Street Journal.

The study throws light on the smartphone and tablet boom in the European economy and also concludes that Europeans value their mobile devices for more than its basic use of making calls.

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