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October 25, 2010

MicroStrategy, Teradata collaborate to provide customer analytics offering for banks

Database-driven environment needed for analysing data originating from customer touch points

By CBR Staff Writer

MicroStrategy, a provider of business intelligence (BI) software, and Teradata, a provider of data warehousing and enterprise analytics, have collaborated to provide a new multi-channel customer analytics offering for the banking industry.

The new analytics offering integrates data from customer experiences across a range of banking customer touch points into an information dashboard, to deliver insights into customer behaviors and preferences to banks, according to the companies.

Teradata’s platform family and offerings and its integrated Web intelligence and relationship manager provide the database-driven environment needed to integrate and analyse data originating from banking customer touch points.

Banks can view and analyse customer information by incorporating MicroStrategy’s BI platform and dashboards into the offering.

MicroStrategy also offers a library of data visualisation tools and selector controls to enable data exploration.

Teradata Financial Industry Solutions vice president John Burk said the company offers the performance, scalability, and real-time capabilities that exploit huge volumes of customer data from all channels, including web, store, e-mail, catalog, kiosk, third party demographic data, and more.

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"With MicroStrategy, we can ensure that the right tactical decisions are made at the right time for the greatest possible customer engagement and return on marketing investment," Burk said.

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