Data from Experian Hitwise, an online data measurement company, shows that the Bing search has risen 5% in its share of searches compared to data released in May 2011.
Google still ranks as the top search engine accounting for 65% of the U.S. market but it’s share has dropped by 5% in the past year while Bing’s has risen 5% suggesting that the search engine is slowly converting Google search users.
Google’s search share was 68.11% in May last year and dropped to 65.24% by April 2012 and % 65.02 June 2012.
Bing search, however, has seen a gradual increase compared to its 26.79% market share in May 2011 which rose to 28.25% by April 2012 but dropped slightly to 28.12% in June 2012.
Yahoo search currently comprises of %14.95 of the market and Bing.com with %13.17.
The research also revealed that one-word searches made up 29.93% of all queries by May 2012 and has risen 19% year-over-year.
"As automated search features have rolled out across the major search engines, we can expect to see one-word searches continue to increase as they have over the past year, says Simon Bradstock, general manager of Experian Hitwise. "The long tail is not going away, rather just becoming more intensified within the shorter queries, and in turn marketers need to focus more on how consumers start their searches.
Please follow this author on Twitter @Tineka_S or comment below.
