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May 3, 2009

Microsoft provides Umniah with BI application

The new application helps Umniah to improve business performance and competitive position in the jordanian market

By CBR Staff Writer

Microsoft has provided Umniah with a business intelligence application to help the mobile telecommunications operator improve its business performance and competitive position in the Jordanian market by driving better decision making.

This comes as part of a continuation of Microsoft’s partnership with Umniah, where Microsoft technologies are an enabler to driving Umniah’s innovation in the market, and allows Umniah to continuously upgrade the services it provides to its customers.

The Microsoft business intelligence (BI) application has the capability of processing mass amounts of data as well as bringing together and organizing information across the organization, to provide Umniah’s employees with reliable access to information they need to make informed decisions, so they can respond swiftly and appropriately to changing conditions that impact their business.

Microsoft BI is powered by Microsoft SQL Server and delivered through Microsoft 2007 Office interface, which provides Umniah with the ability to build and deploy BI applications for everyone throughout the company, while keeping costs under control.

Muhammad Kharabsheh, technical account manager at Microsoft, said: Microsoft BI solution will effectively improve Umniah’s business performance by driving better decision making across the organization. This solution is designed with the needs of every user in mind and is flexible to accommodate all the structured and unstructured information that Umniah uses every day whether it’s from an e-mail, the internet, a corporate data source, a conversation, or anywhere else.

Yaser Sghair, IT director at Umniah, said: Umniah and Microsoft have had a distinct relationship in all domains for many years, as Umniah has been using Microsoft products to conduct its business, which enhances the services we provide to our customers.

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