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September 26, 2010

Messagemind unveils smart email prioritisation technology

To prioritise and organise email communications for mobile device users across the enterprise

By CBR Staff Writer

Messagemind, a provider of email overload solutions for enterprises, said that its smart email prioritisation technology, currently in production for enterprise users of MS Outlook and MS Exchange, will be available across all mobile platforms in Q1 2011.

Messagemind’s mobile Dynamic Prioritization technology will integrate seamlessly with Exchange ActiveSync, and intuitively prioritise and organise email communications for mobile device users across the enterprise.

The new technology provides five levels of priority – very high, high, medium, low and someday – helping these high volume corporate users better manage their time, the company said.

Emails and actions organised by priority are then displayed within Outlook as well as mobile devices.

Messagemind’s algorithms constantly learn from user behavior regardless of their location- desktop, browser or mobile devices, and uses this feedback to automatically rank email with a high degree of prioritisation accuracy.

Messagemind said, companies have the option to easily implement business policies, such as communications protocols, around important clients or projects marked as high priority which will appear within employee mailboxes and mobile devices.

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Messagemind’s technology suite allows enterprises to track the flow of critical information and identify opportunities – whether for new revenue creation or cost savings – otherwise buried within company email correspondence.

Messagemind CEO Manish Sood said that businesses were increasingly using a variety of smart phones, so viable enterprise messaging solutions must offer multi-platform support in order to realistically be adopted by corporations.

"Messagemind is addressing this real-world need by making its mobile email prioritization technology available to a broader base of devices than any other solutions support," Sood said.

"In addition to more sophisticated email prioritization and business intelligence capabilities, we feel Messagemind’s extensive privacy and security controls will attract Android corporate users to our enterprise-class solution."

Google recently launched beta mobile email prioritisation functionality for its Gmail users, but limited to only Android devices.

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