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October 2, 2012

Linkedin launches feature to follow top influencers

The professional social network is adding 150 top influencers whose fans can follow via Twitter.

By Tineka Smith

The new feature will allow users to follow 150 influential thought leaders which include President Barack Obama, Tony Robbins, Craig Newmark and Governor Mitt Romney.

"Every day we are focused on helping our members to be great at what they do and today marks another exciting step towards making this possible for millions of professionals," said LinkedIn in a blog post. "For some time, you’ve been able to follow news by industry and sources, companies, and groups — these updates have seamlessly become part of the discussions you’re having everyday on LinkedIn with your peers. And now, you can follow other professionals on LinkedIn."


The posts from those these leaders will show up in a follower’s newsfeed. Followers can read what the leaders are saying, like or comment on their posts and share with others in their network.

Including have access to status updates, followers will be able to see original and longer posts from influencers with videos, photos and Slideshare presentations.

Over the next few months LinkedIn plans to expand the list of influencers on the site, continuing to add well known thought leaders and industry specific leaders. LinkedIn members interested in becoming an influencer can also make a request.

"We know millions of conversations take place on LinkedIn every day," said LinkedIn. "Today, we’re providing another way for you to get even more value from LinkedIn by accessing the incredible insights and information directly from some of the most recognized and influential professionals on LinkedIn."

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Recently, the company reported that it was up 89% in revenue for Q2 2012 with $228.2m compared to $121m in the second quarter of 2011.

However, the company had a net loss of $1.7m since its second quarter last year. Its net income was $2.8m compared to $4.5m during the same period last year.

"Our ongoing investment in product innovation drove healthy engagement as measured by unique visiting members and member page views, and our three revenue streams all experienced significant growth," said LinkedIn in a statement.

Please follow this author on Twitter @Tineka_S or comment below.


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