View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
May 3, 2009

JD Williams selects Teradata for integrated web intelligence system

The system leverages online interaction data to deliver instantly actionable customer insights

By CBR Staff Writer

JD Williams & Company, a UK-based direct home shopping retailer, has selected Teradata and its alliance partner Speed-Trap to provide an integrated web intelligence system that leverages fresh online interaction data to deliver instantly actionable customer insights.

According to Teradata, the system will feature Speed-Trap’s software that uses Web 2.0 technology to capture complete, real-time data on individual online visitors and customers based on detailed analysis of their current and historic interaction behavior. Continuous, massive streams of fresh web data will be routed into the Teradata Active Enterprise Data Warehouse, where it will be integrated with existing customer profiles, and the combined intelligence will be used in near-real time for relevant, timely customer communications.

JD Williams has a pre-existing Teradata data warehouse system and is a user of the Teradata customer relationship management (CRM) application portfolio. The implementation of the new production system includes a data warehouse platform upgrade and Teradata professional services as well as extended use of Teradata CRM. The new system will enable cross-channel customer dialog, making the addition of detailed web browsing data from Speed-Trap a critical input for holistic CRM, said Teradata.

Neil McGowan, chief information officer at JD Williams, said: This is an exciting new approach to data warehouse-driven business agility, enhancing our pool of customer intelligence with detailed click stream data – a solution which has proven its value in a recent proof-of-concept. This innovative system comes at a perfect moment for us. Orders from the internet are starting to exceed telephone orders for the first time in the company’s history.

Content from our partners
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer
Financial management can be onerous for CFOs, but new tech is helping lighten the load
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU