IBM has agreed to acquire the business of Singapore-based RedPill Solutions, which provides advanced customer analytics services to businesses in industries such as financial services, telecommunications, technology and hospitality. Financial terms of the deal were not disclosed.
Randy Walker, general manager of IBM MBPS, growth markets, said: Our growth roadmap highlights analytics as a core element of managed business process services. RedPill has strong capabilities in research and analytical services in key growth markets that will enhance IBM’s analytics services offerings.
According to IBM, analytics services are an integral part of its Smarter Planet strategy, which helps companies make smarter business decisions and better understand the outcomes of those decisions.
IBM expects RedPill’s data models and expertise in analytics to enhance its current work to improve the speed and quality of clients’ business decisions. In addition, it also expects to enhance its consumer marketing and risk management capabilities in financial services, telecommunications, technology and hospitality industries.
Suresh Shankar, chief executive officer of RedPill, said: Becoming a part of IBM will allow RedPill to leverage IBM’s reach, technology prowess and resources, and offer its expertise to a wider global market. IBM’s Smarter Planet agenda has analytics at its core, making it the industry’s most comprehensive vision for the future direction of business analytics.
The deal is subject to statutory approvals, regulatory reviews and customary closing conditions. The transaction is expected to close later this year.
