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February 6, 2013

IBM to take on Oracle, HP with new lower priced server range

The server range is also aimed at enabling virtualisation, private clouds, and analyse large data

By CBR Staff Writer

IBM has released lower priced power and storage server system range mainly targeting emerging markets and small- and medium-sized businesses (SMB), as part of its plan to take on rivals like Oracle and HP.

The new systems are aimed at offering deep insights into big data, simplifying data storage in the cloud, while reducing costs through consolidation.

The launch of new systems follows IBM’s recent agreement with Ingram Micro and TechData to resell the company’s entire portfolio of Power Systems, PureSystems, and Storage Systems, completely modifying IBM’s POWER7+ technology market.

IBM Systems & Technology Group senior vice president Rod Adkins said that big data and cloud systems that were once only affordable to large enterprises are now available to the masses.

"With these new systems, IBM is forging an aggressive expansion of its Power and Storage Systems business into SMB and growth markets," Adkins said.

Additionally, the server range is also aimed at enabling virtualisation, private clouds, and analyse large data.

The new servers can be operated on AIX, Red Had Enterprise Linux 6.2 or Suse Linux Enterprise Server 11, while users can also purchase optional PowerVM, and processors can range up to 16 cores.

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Global shipments of the new server range are expected to begin by 20 February 2013.

IBM has also released new PureSystems models which are expected to simplify the adoption of big data and cloud computing.

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