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June 19, 2013

IBM introduces new cloud portfolio for entire C-Suite

The new portfolio will assist C-level executives in meeting their business goals together with the firm's IT strategy.

By CBR Staff Writer

IBM has rolled out a new portfolio of cloud services targeting the entire C-level executive deck, aimed at accelerating innovation around customer experience to meet their business goals.

The technology firm launched Big Data and social analytics software, dubbed IBM Social Media Analytics, for chief marketing officers (CMO), which can assist in analysing customer awareness and emotions in social networking sites including Facebook, Twitter, blogs and other social media.

IBM Global Business Services Smarter Commerce global leader Paul Papas said that the cloud opportunity is helping C-suite leaders reshape customer experience.

"As part of IBM’s digital front office strategy, we see these 100 cloud applications as a way for business leaders to improve customer experience, reach new customers, generate new revenue streams and become more competitive in their industry," Papas said.

Being launched under the company’s SmartCloud portfolio, the new software relies on keyword analysis, which would help marketers in gathering feedback on customer purchasing trends.

IBM SmartCloud Solutions portfolio includes more than 100 business functions that assist professionals in making better decisions, distinguish customer experience, visit market and boost their business.

IBM Industry Solutions general manager, Craig Hayman, said that business leaders are measured on results.

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"Tapping into the cloud for quick access to innovative solutions makes running a department much easier and allows busy executives more time to focus on serving their customers and driving results," Hayman said.

IBM also offers cloud services for sales and eCommerce leaders; customer care and support executives; chief procurement officers; chief supply chain officers; general counsel; chief financial officers; chief human resource officers; and chief information officers.

The launch of new cloud portfolio adds to IBM’s cloud offering after it acquired SoftLayer Technologies, which is the world’s largest private cloud computing infrastructure provider.

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