HP refreshed its portfolio of midrange and flash-optimized HP 3PAR StoreServ systems with workload-centric storage personas, including unified storage access as well as data protection for flat backup to HP StoreOnce.

HP is releasing new midrange and flash storage innovations include 3PAR File Persona software and the HP 3PAR StoreServ 7440c Converged Flash Array, which provides all-flash performance, unified storage agility, hybrid storage affordability and flat backup of 3PAR StoreServ snapshots to HP StoreOnce Backup fully orchestrated through HP OneView for VMware vCenter Server.

"Enterprises today understand that complexity can be a major bottleneck to new business expansion and IT innovation," said David Scott, senior vice president and general manager, Storage, HP. "Today’s announcement builds on our vision for HP Converge Storage to simplify storage through polymorphic architectures with a single platform built for the New Style of IT."

During the twelve months ending June 30, 2014, as reported by IDC, HP grew external storage systems revenue faster year over year compared to any of the other top five vendors. HP also gained the highest market share during the same twelve months within the worldwide external midrange storage market and was the top provider of midrange Storage Area Network arrays in EMEA.

The HP 3PAR StoreServ 7000c-series with 3PAR File Persona software overcomes these gaps with converged file and object-access alongside existing flash-optimized block storage; reducing datacenter footprint 66 percent.(3)

HP 3PAR File Persona delivers Network File System, Common Internet File System and object access on new HP 3PAR StoreServ platforms and is the first in a set of HP innovations aimed at boosting utilization and lowering costs by moving storage-affinity related workloads such as data access, protection and analytics directly into the storage operating system and controller.

Delivering on its vision for Converged Storage, these new persona-enabled 3PAR StoreServ systems provide multi-protocol access to a single-shared capacity group for all workloads to boost utilization and lower costs. HP was recently positioned the furthest for completeness of vision in the leaders quadrant of Gartner’s Magic Quadrant for General Purpose Arrays.(4)

All block, file, and object-access management is integrated within a new 3PAR StoreServ Management Console, which simplifies administration via a search-enabled dashboard and seamless HP OneView experience. Additional benefits for shared workloads include:
– Lower expenses through consolidation of home directories, file shares, and cloud applications coexisting alongside virtual servers, databases, and other workloads.

– Greater performance from access to all-flash at the same cost per usable GB as disk drives, or further reduces costs with dynamically tiered flash systems, both of which feature quality of service controls for bandwidth IOPs and latency.
– Reduced risk with tier-1 data services such as replication across synchronous, asynchronous, and multi-site configurations as well as secure encryption for all data without giving up midrange affordability.
– Improved productivity with file specific features such as access controls, quotas, file snapshots with end user based recovery, and antivirus scanning.

The HP 3PAR StoreServ 7440c Converged Flash Array transcends traditional storage categorization and helps customers maximize investments through a unique combination of attributes. With unified access, 3.5 Petabytes usable capacity, all-flash optimized performance over 900,000 IOPs, tier-1 resiliency, and 16Gb Fibre Channel connectivity, this midrange-priced system can cut storage rack space requirements by 19x and reduce costs by 8x.(5)

Customers can configure the HP 3PAR StoreServ 7440c as an all-flash array or use a combination of flash and spinning media to lower costs to $1.70 per usable GB.(6) This spinning media support expands customers’ ability to consolidate more applications and lower costs over time by moving less critical data off of all-flash capacity. In addition, HP is also announcing enhanced HP 3PAR StoreServ 7200c, 7400c and all-flash 7450c platforms. All of these new hardware models have more processing cores, larger memory caches, and support for block, file and object-access.

To overcome the roadblocks that enterprises face when modernizing their storage, HP 3PAR Online Import software now simplifies data migration from EMC VMAX systems in addition to EMC VNX and CLARIiiON CX4 systems. HP 3PAR Online Import saves customers time and money by enabling self-managed platform migration and inline thin volume conversion without requiring professional services engagements or external hardware appliances.

HP StoreOnce Recovery Manager Central (RMC) software, enables application-managed snapshots on 3PAR StoreServ systems together with automatic movement of changed data to a HP StoreOnce Backup target, delivering greater protection versus primary storage snapshots alone. With initial support for VMware vSphere®, StoreOnce RMC is both simple and low cost, allowing direct backup from primary storage to secondary storage for VM-level backups. Flat backup topology is enabled by StoreOnce RMC’s Express Protect feature and offers 17x faster data protection than traditional backup.(7) Customer benefits also include:
– Less complexity with flexible, simple snapshot management — including backup and recovery — within the HP OneView for VMware vCenter Server™ integration.
– Increased business protection via rapid backup and online recovery of virtual machines and data stores with VM-consistent array snapshots.
– Greater flexibility through simple, programmatic access enabling application consistent snapshot creation for custom applications or ISV integration to rapid recovery and flat backup.
– Reduced risk and cost with reliable, off-system deduplicated backup to HP StoreOnce Backup systems and StoreOnce Virtual Storage Appliances (VSA) without compromising the simplicity of primary storage snapshots.

HP also expanded its Software-defined Storage offerings with a 50 terabyte (TB) HP StoreOnce VSA option that provides a higher capacity point to enable Backup-as-a-Service consolidation. Expanded support for Kernel-based Virtual Machine in addition to VMware vSphere and Microsoft Hyper-V Server support enables greater flexibility and choice. HP also offers a one TB StoreOnce VSA for free, to allow customers to try out HP StoreOnce Backup and StoreOnce RMC’s Express Protect to see the benefits first hand.

The HP StoreOnce Backup 6500 with Federated Catalyst now supports system-wide deduplication across eight nodes. While competing architectures require management of backup resources for each backup node, Federated Catalyst pools backup resources across eight nodes for simplified management, improved performance, and more efficient deduplication. To provide a greater degree of ISV choice and improve recoverability of business applications, the HP StoreOnce Catalyst ecosystem has expanded to include Microsoft SQL Server, Symantec NetBackup™ AIR and Accelerator, and enhancements for the existing database backup manager.