View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
August 15, 2014

How Barclays is using customer’s data to maximise revenue

Barclaycard's contactless payment wristband to integrate with CRM system.

By Amy-Jo Crowley

Barclays is looking to use data generated from its bPay contactless payments wristband, which it claims will improve customer service and increase revenues.

The bank unveiled a partnership with Green 4 Solutions, a customer relaionship management firm, that would allow businesses to collect data about customers to provide insight into their behaviour.

The deal comes as Barclaycard trials its bPay technology at several major outdoor events this summer, where they can be used to gain entry and buy food and drink.

Mike Saunders, MD for Digital Consumer Payments at Barclaycard, said: "We can help sports clubs access new data sources to gain valuable insights into their customers’ behaviour by providing an integrated payment and ticketing solution. This will help venues looking to understand their customers better, grow loyalty and maximise revenues through a joined-up approach to technology."

The bank said it is now in talks with other partners about allowing customers to participate in "experimental activities".

Saunders added: "Wearable payment devices are becoming increasingly popular, as they’re a fast, secure and easy way to pay. Consumers tell us they want more than one function from their wearables; payment capability is just one ingredient.

"Consumers tell us they want more than one function from their wearables; payment capability is just one ingredient, there are a wide range of potential applications – access, loyalty, branding, affiliation and recognition."

Content from our partners
How Midsona accelerated efficiency and reduced costs with a modern ERP system
Streamlining your business with hybrid cloud
How automation is transforming finance departments

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.