Hitachi has introduced LifeStudio external hard drive family that combines reliable storage and new levels of data protection with content organisation, management, socialisation and navigation for both local and online content.

According to Hitachi, the LifeStudio family, which is offered in both portable and desktop models, creates an unprecedented offering that seamlessly pulls in, organises and protects consumers’ stored digital content and unifies them with online digital content from social networks.

In addition, the LifeStudio family provides backup on both local and cloud within one single application, making it easy to view, download, and share protected cloud content from any web browser, anywhere.

The company claims that after installing the software, the drive’s innovative technology instantly kicks in and users content stored on computer, or on any connected USB storage device or online sites such as Facebook, Flickr and Picasa Web Albums automatically begins to appear in chronological order on 3D wall while music is organised by artist or album.

Further, the LifeStudio drive provides local and online cloud backup integrated into one single solution, within one install process, giving users multiple ways to easily protect their digital content on site or in the cloud.

Every customer receives 3GB of online storage for free and for more storage there is an option to upgrade to a quarter of a terabyte (250GB) for $49 per year, which includes multiple computer protection.

Hitachi Backup is simple and easy-to-use with default options that cover virtually every Mac or PC users’ backup needs. When using Hitachi’s cloud service, all content is stored in its natural format, so files are protected and easy to view, download and share from any web browser, anywhere, even from an iPhone and iPad. Backup runs every 30 minutes or can be scheduled at one’s convenience.

The company also said that the LifeStudio Plus family, the drive’s content management software conveniently allows users to select specific files or folders to sync to the USB key. As a result, users can simply remove the key and take what they need, while leaving the rest of their content safely stored at home. On return, the key docks on the drive to automatically sync everything back together.

Designed for both Mac and PC users, the LifeStudio USB 2.0 external drive family comes in both mobile and desktop solutions. Each comes preloaded with the LifeStudio content management app and Backup software.

LifeStudio external drives will be available at retail and online stores in mid-July. The LifeStudio mobile priced at $79.99, LifeStudio mobile plus is priced at $119.99, LifeStudio desk is priced at $99.99, while LifeStudio desk plus is priced at $149.99.