View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
May 14, 2012

Facebook No.1 marketing tool among SMBs: study

A third of businesses in Britain say Facebook is their No.1 way to attract new customers.

By Tineka Smith

Facebook and Twitter

A study by technology company Basekit, reveals that Facebook is now the number one source for small businesses to create new customers.

Facebook has proven to be a more popular source than local business directories as well as print and online advertising.

The research reveals that 36% of small businesses in Britain used the social networking site for marketing purposes.

Twitter is also a popular source for small businesses to create new customers with 17% using the micro blogging site.

The growing use of Twitter by businesses could meet the site could pass online and print advertising in the near future.

Simon Best, co-founder of BaseKit says businesses are increasingly making the shift from using traditional directories to using social media for marketing purposes.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

"Small businesses are shifting their marketing to lower-cost media like Facebook and Twitter and away from legacy media like the directories," said Best. "They tell us that one-to-one marketing is their most efficient and most successful way of generating new business – the fact that Facebook has become the number one source of new business within just a few years of its creation is remarkable."

A social media presence has increasingly become a necessity for building brand reputation and reaching out to customers with 74% of businesses saying social media marketing is critical to their company.

"The simple truth is that, for a small business with customers who may be under 40, if you’re not on the web then you are more-or-less invisible," said Best. "We believe that every small business in the UK should be able to take advantage of the power of the internet as a tool to grow – and should be able to create a professional website cost-effectively."

Please follow this author on Twitter @Tineka_S or comment below.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.