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November 26, 2014updated 21 Oct 2016 5:16pm

Email analtyics firm acquired to help track shopper behaviour

Shopping analytics and unstructured data to be combined

By Sam

Return Path, a media tracking business has acquired Motley Bunch an email data analytics firm as it grows its capacity to analyse consumer shopping behaviour and commercial relationships.

Motley Bunch will help Return Path to deepen its existing marketing intelligence solutions while creating new ways to generate insight from consumer data, helping companies to make more informed decisions, better understand their customers, and accurately assess their competitive situations.

"As Return Path invests in growing our marketing intelligence solutions, adding Motley Bunch’s parsing technology and Eric Weinberg’s leadership immediately accelerates our development. Their contributions are already providing clients with actionable insights that increase their marketing revenue and strengthen customer relationships," said Matt Blumberg, CEO of Return Path. "Generating competitive and consumer insight represents a new application of email data to inform a wide range of spending decisions, but it’s really just another dimension of the approach Return Path has always taken to solve big problems for leading brands."

Motley Bunch was founded in 2012 to transform anonymized transactional email data into behavioural and trend insight, while powering apps that help consumers manage their online purchases. The company has so far analysed more than $13 billion in ecommerce transactions.

"Joining Return Path is an ideal situation for Motley Bunch because it unleashes our potential to grow," said Aditya Arora, CEO of Motley Bunch. "With Return Path’s analytical expertise and global industry relationships, we can help businesses around the world to discover buying preferences and purchase behaviour they cannot see today. Moreover our clients can apply that knowledge beyond their customer bases to track competitive and market-wide trends."

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