According to the company, the purpose of the merger of the mobile and digital consumer divisions is to make product planning and development and resource-use more efficient and support further expansion of the business.
Product quality assurance, technology for reliability, factory and process quality assurance, ISO/environmental monitoring and other functions currently divided among various company divisions will be merged to enable a faster response to customer demands.
As per the new management changes, Yoshitaka Kinoshita, executive officer of the digital consumer division, will serve as the executive officer of the mobile and digital consumer division. Akira Tsujimoto, presently executive officer for the mobile division, will become chief quality assurance officer. Oliver Chang will serve as the new chief sales officer. Mr Chang will continue to serve as the president and CEO of Elpida Memory (USA). Tatsuya Iida, currently deputy chief sales officer, will resign on December 31, 2008.
Elpida Memory, Inc. is a manufacturer of Dynamic Random Access Memory integrated circuits. The company provides DRAM solutions across high-end servers, mobile phones and digital consumer electronics.