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November 27, 2015

Dunnhumby founders fund predictive analytics venture

News: Starcount works with social media data, customer data and market data.

By James Nunns

The founders of Dunnhumby are targetting the next generation of customer insights with Starcount.

Clive Humby and Edwina Dunn have raised £5 million to fund Starcount, a company that aims to deliver predictive insights that will help brands to value individual customers.

The UK start-up can work with three data sources; social media data, customer data and market data in order to better understand customers.

Starcount is working with brands including Barclaycard, Investec, Jack Wills and Unlivever, to help them understand their market, customers, and where action needs to be taken.

The company aims to use the investment to build a platform that delivers customer insight, focusing on predicting customers’ wants and needs.

The funding comes from a group of private investors that include ex Tesco CEO Sir Terry Leahy.

Humby and Dunn founded the data analytics business Dunnhumby, which is behind the creation of the Tesco Clubcard.

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