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May 18, 2015

Digital strategy delivery hampered by lack of confidence

48% of EU business leaders have set out a digital strategy for talent development.

By CBR Staff Writer

Few European firms are keen to adopt digital technologies, even though their work force feel optimistic about embracing them.

New research showed that 57% of employees believe digital technologies like robots, mobile apps, data analytics and artificial intelligence will improve their working experience, while just 8% think digital technology will have a negative impact on their job.

50% of EU workers believe that digital technology will enhance their job prospects, particularly workers in Spain and Italy, while 64% are proactively learning new digital tools and skills.

Younger and better-educated employees are showing more interest in using digital technologies, with 69% of those aged 18 to 34 expecting that it will improve their work experience, compared to 53% of those aged over 45.

Almost one half (48%) of EU business leaders have set out a digital strategy for talent development. However, many lack the confidence to deliver it.

Even though 90% recognise the need of digital adoption, 45% are worried about the lack of employees with digital skills. Only 34% feel well prepared to change the skills and job mix of their workforce.

77% of business leaders plan to become digital by the end of 2018, but 55% do not have a digital strategy to support their overall corporate strategy. 61% of the executives aim to wait until digital technologies are further developed.

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Accenture Strategy managing director Bruno Berthon said: "Europe’s future competitiveness depends on digital skills and the disconnect between business leaders and their employees is worrying.

"With employees positive about the impact of digital on their work, CEOs should begin to experiment with new digital talent strategies today as they develop longer term plans."

Accenture surveyed 2,500 workers and 500 business leaders in the EU.

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