According to MicroStrategy, DFS is replacing its existing business intelligence tools with MicroStrategy. DFS plans to use MicroStrategy for reporting and analysis of key business areas, including sales and operations.
With MicroStrategy, DFS users will be able to gain insights into category management, providing sales information by product, category, and geography, to understand which products and categories are selling well, and in which locations, said MicroStrategy. DFS also plans to use MicroStrategy for customer analysis and reporting at the store front to support day-to-day operations.
Robert Yap, Senior Vice President and CIO of DFS, said: We evaluated other business intelligence products and we chose MicroStrategy because of its advanced technology, integrated platform, and data scalability.MicroStrategy provides a Web-based user interface and an integrated environment for our users around the world, enabling us to simplify and standardize reporting and analysis for our merchant and store operations communities.
Sanju Bansal, COO of MicroStrategy, said: Retailers embrace MicroStrategy because of its scalable and flexible platform, enabling them to analyze volumes of transactional data and gain valuable information on essential areas such as store operations, inventory management and merchandising analysis. We are delighted that DFS has selected MicroStrategy to enhance its reporting and analysis capabilities.
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