Dell is likely to stick with SATA drives for the time being due to the "prohibitive" price and a lack of interest from customers for flash drives.
Andrew Holloway, a storage solutions specialist at the firm, was talking at Dell Technology Camp, an event held at London’s O2 arena to showcase some of the company’s products and services that it hopes will help raise its profile in sectors that it is not traditionally associated with.
"We will move [to flash drives] eventually but at the moment the cost is prohibitive – it’s too expensive for where we’re trying to position ourselves in that market. We’d rather spend time and money on something our customers want. Once they start to ask about it the industry has to drive down prices," Holloway said.
Earlier in the day Ed English, Dell’s head of enterprise marketing for EMEA, said that the company was looking forward to what he called the virtual era. "We’re changing," he said. "People are beginning to associate Dell with technologies that we weren’t associated with previously. The industry has seen a very transformational last 12 months and we’re moving to a virtual era. We’ve got a very strong portfolio and have acquired lots of talent to cope with it."
Content from our partners
