View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
August 25, 2009

Conversion Associates to launch business optimisation platform

To optimise marketing, sales, and customer service initiatives for the SMB market

By CBR Staff Writer

Conversion Associates, a business intelligence firm, said that it will launch Conversion Action Platform (CAP) – a business optimisation SaaS, to track, measure, and report on real-time business analytics. It combines web analytics and phone call tracking into web-based platform.

According to Conversion Associates, the new CAP optimises marketing, sales, and customer service initiatives for the SMB market. The marketing initiative combines the web analytics and call tracking to enhance marketing accountability and make multimedia marketing measurement easier.

In addition, the new CAP comes with access to real-time data on the performance of the messages alongside other online and offline strategies, businesses are able to adapt and improve messaging or media placement.

Conversion Associates said, web data reveals what engages customers. This information helps to create better websites and allows salespeople to refine their pitches. Further, the addition of tracked phone lines and recorded calls, help businesses train their salespeople to improve performance.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

The phone call tracking improves customer service by monitoring employee/customer interaction. In addition, the new CAP can understand on-line customer engagement and feedback allowing businesses to meet the needs of their customers, the company added.

David Jenkins, CEO of Conversion Associates, said: “We’ve designed CAP through 3 years of research and development, using the ‘Craigslist design approach’ and working closely with clients to determine product features. This process allowed us to develop and now launch CAP without venture funding.”

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU