Confirmit, a software-as-a-service vendor for market research applications, has launched Confirmit Horizons, an on-demand, multi-mode platform for market research, customer feedback, and employee feedback.
Confirmit Horizons version 14 is a software-as-a-service (SaaS) solution that enables market research organizations to deliver multi-mode research using the web, telephone interviewing, paper questionnaires, face-to-face interviewing, and offline data collection methods.
According to the company, core to Confirmit Horizons is a new CATI module for telephone research. This has been designed to give respondents choice when completing surveys, and give supervisors extensive capabilities to manage respondents, interviewers, and calling activity. A new hosted telephony service is another feature of Confirmit Horizons, providing on-demand telephone interviewing. This delivery model enables implementation of CATI functions, and reduces costs since there is no hardware requirement.
Pat Molloy, chief strategy officer at Confirmit, said: The arrival of this platform has created widespread interest across the market research industry. It is the first solution of its kind to combine the many benefits of true, multi-mode research with the cost reductions and efficiencies offered by on demand delivery.
