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June 6, 2013

CIOs need to respond to BYOD with clear strategy: Ovum

Ovum study warns that BYOD is here to stay

By CBR Staff Writer

According to Ovum, the CIOs need to address BYOD trend with clear strategy, as the trend is going to remain there.

Ovum added that bring-your-own-anything (BYOX) trend has remained steady over the last two years among 60% of the full-time employees (FTEs) and the trend continue to remain in coming days.

About 70% of employees owning a smartphone or tablet opt for using it to access corporate data, according to a new report by Ovum.

The study involving 4,371 employees globally established that corporate BYOD activity by full-time employees (FTEs) remains stable at 60% over the past two years.

Further, the global industry analysts caution business leaders to react and become accustomed to the change in employee behaviour, rather than being intimidated by it.

Ovum consumer impact technology analyst Richard Absalom said trying to stand in the path of consumerised mobility is likely to be a damaging and futile exercise.

"We believe businesses are better served by exploiting this behaviour to increase employee engagement and productivity, and promote the benefits of enterprise mobility," Absalom said.

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In addition, the report revealed that the tablet market continues to grow, and the personal tablet ownership by full time staff has increased to 44.5% compared from 28.4% over the last 12 months.

Ovum also presses that the use of latest cloud productivity applications, including enterprise social networking, file sync and share and IM/VoIP is growing rapidly.

According to report, employees have been self-sourcing these apps and not through managed corporate channels, with 25.6% of employees revealed their own enterprise social networking apps, while 22.1% and 30.7% of employees exposed their own file sync and share apps and IM/VoIP apps, respectively.

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