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Technology / Data

BYOD smartphone sales more than doubled in Q1

Sales of BYOD smartphone in the corporates through the outlay of employees has more than doubled during first quarter of 2013, which was bought to boost their own productivity, according to a report from Strategy Analytics.

Sales of BYOD smartphones in Western Europe have dropped 15% during the quarter, while reported 43% rise in corporate liable smartphone sales, according to a new report from Strategy Analytics.

Strategy Analytics’ Global Business Smartphone Quarterly Tracking, Q1 2013, revealed that the number of BYOD devices purchased by employees to boost their own productivity was twice the volume bought as corporate assets by enterprises during the quarter.

During the quarter, about 62 million smartphones were purchased either by business users, or for business users, which account for about 30% of global smartphone sales.

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Strategy Analytics Mobility director Kevin Burden said that globally, the BYOD trend entered 2013 with more momentum than it ever had in 2012, which was a tremendous year for the movement with close to 100 percent growth.

"A nearly 40 percent increase in the first quarter shows enterprises continue to embrace BYOD and downsides such as increasing internal support costs or losing operator support services from abandoning corporate-liable contracts has had little impact on the growing trend," Burden said.

Conversely, North America and Asia Pacific regions have witnessed 18% and 77% rise in BYOD deployments respectively, during Q1.

The report also revealed that over 44% of smartphone sales in North America in Q1 were used in BYOD, when compared to about 19% in Asia Pacific region.


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CBR Staff Writer

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