Gartner analysis suggests that Business Intelligence (BI) and analytics need to be scaled up to match the explosive growth in data sources so that companies can turn them into actionable insights.
The research firm said that in order to help their organisations BI leaders must embrace a broadening range of information assets.
Gartner research director Daniel Yuen said: "New business insights and improved decision making with greater finesse are the key benefits achievable from turning more data into actionable insights, whether that data is from an increasing array of data sources from within or outside of the organization."
"Different technology vendors, especially niche vendors, are rushing into the market, providing organizations with the ability to tap into this wider information base in order to make sounder strategic and prompter operational decisions," Yuen said.
Gartner predicts that 65% of packaged analytic applications with advanced analytics will have Hadoop open-source software framework by 2015.
Over the next few years, application providers will embed purpose-built, Hadoop-based analysis functions within packaged applications and IT organisations conduct trials with Hadoop-enabled database management system (DBMS) products as well as appliances.
The research firm predicts that 70% of leading BI vendors will have incorporated natural-language and spoken-word capabilities by 2016.
Gartner said that in their rush to port their applications to mobile and tablet devices, BI vendors likely to concentrate only on adapting their traditional BI point-and-click and drag-and-drop user interfaces to touch-based interfaces.
BI vendors are anticipated to speed up their effort to catch-up with the virtual personal assistant market over the next few years.
Initially, BI vendors will allow basic voice commands for their standard interfaces, followed by natural language processing of spoken or text input into SQL queries.
Gartner predicts that more than 30% of analytics projects will deliver insights based on structured and unstructured data by 2015.
Gartner research vice president Rita Sallam said: "Organizations are exploring and combining insights from their vast internal repositories of content — such as text and emails and (increasingly) video and audio — in addition to externally generated content such as the exploding volume of social media, video feeds, and others, into existing and new analytic processes and use cases."