View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
September 14, 2015

Big Data adoption split between Hadoop & Advanced SQL

Kable Global ICT Intelligence: Identifying the benefits, challenges and outlook for Big Data.

By James Nunns

Less than half of organisations are currently using a Big Data platform in their organisation, despite the majority identifying implementation as a way to make their business more data-focused.

Analysis from research firm Kable, shows that 47% are already using a Big Data platform, but around 75% of executives from medium-sized companies believe a platform could make their business more focused with their data.

Executives in Asia-Pacific are leading the way in adopting the platforms with 60% of respondents already using a platform. This leaves both North America (47%) and Europe (44%) significantly lagging behind.

Surprisingly 29% of executives with business operations in North America are not aware about Big Data platforms.

Seeing as North America is often regarded as ahead of the curve with its adoption of new technologies it is surprising that such a large percentage remain unaware.

The key factors behind deploying Big Data solutions are strengthening customer services and relationships by better understanding consumer behaviour (70%) and improving decision making and business strategy (65%).

Close behind this is enhancing productivity and profitability by developing actionable business insight and knowledge base (64%).

Content from our partners
How to engage in SAP monitoring effectively in an era of volatility
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility

The report says: "Companies are setting new priorities that focus on building customer trust, transparency, and business capabilities for higher profitability.

"Therefore, companies adopt the big data platforms to study the massive amounts of data on their customers and introduce new offerings for specific target segments, such as location and demographics."

For Big Data to be successful, it must produce tangible returns on the investment. The Kable report identifies that 26% predict a 0-25% ROI over the initial two years, while 22% expect a 26-50% return.

Only a small number (6%) expect between a 51-100% or more than a 100% return, with just 3% expecting a negative return.

In Asia-Pacific, Apache-Hadoop and NoSQL are expected to gain prominence within the industry but concerns regarding interoperability with other platforms, combined with complexity, lack of skill set and privacy and security issues, continue to concern organisations.

Europe is also leaning towards Apace Hadoop and No SQL, however, North America is looking more towards Advanced SQL/NewSQL.

North America’s main reason for choosing this path is due to the ability to support diverse content formats (84%) and Data volume handling capacity and scalability (71%).

Europe has very split priorities with interoperability (62%) as the main factor, with data volume handling capacity and scalability, security and reliability and ease of operations jointly tied on 60%.

The research is based on the surveyed opinions and expectations of 88 global IT industry executives surveyed in June 2015.

The full report can be accessed here.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU