IBM has created 20 of out-of-the-box industry specific predictive analytic solutions.
The company has targeted retail, banking, telecommunications and insurance to help them uncover and act on business insights.
Each solution will be built with predictive analytics modelling patterns and interfaces that are focused on industry use cases. Data preparation capabilities have also been included to manage unique data and to streamline collection for analytics.
The solution is also aimed at the media and entertainment sector with the goal of helping companies to better understand their audience and viewing behaviours, which should lead to delivering advertisers higher value micro-segment targeting capabilities.
Alistair Rennie, GM, Analytics Solutions, IBM, said: "We believe organizations need capabilities that enable greater speed and minimize the effort required to generate actionable insights."
"This requires pre-built solutions that are tailored to address each industry’s unique challenges. With today’s news, IBM is putting powerful analytics in the hands of every business user to help them see patterns, pursue ideas and improve all types of decisions impacting their industry."
The analytics solutions are designed to provide out-of-the-box integration with Big Blue’s Customer Engagement solutions to enable insights that can be used to drive what offers are then sent to customers.
