bd4travel has raised $4.2m in its Series A funding round that was led by Hoxton Ventures.
The German travel tech start-up provides a predictive analytics platform to the industry that enables real-time personalisation. This profiles individual visitors by analysing behaviour and helps to deliver relevant products.
In addition to Hoxton Ventures, Talis Capital and Robin Klein of the Accelerator Group also participated in the funding round.
The company has also added Simon Breakwell, the Expedia founder as the Chairman.
Andy Owen-Jones, CEO of bd4travel, said: "When our customers see that we can generate rich user profiles and predict the travel wishes for anonymous site visitors, when all they’ve seen before is their traffic numbers, clickstream and CRM measures, they tend to be pretty blown away."
"The future of the travel market is hyper-personalization, where users are appreciated and serviced as individuals and travel offers are recommended according to their actual desire".
The funding will help to increase the company’s international customer base and to broaden its product offering.
Hussein Kanji, partner at Hoxton Ventures, said: "We back teams which have the opportunity to become global successes based on game changing technology. bd4travel is well positioned to be disruptive in one of the world’s largest industry segments."
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