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April 2, 2014

BAFTA improves uptime by 100% and cost savings with Rackspace’s public cloud

Rackspace provides BAFTA with public cloud.

By Amy-Jo Crowley

The British Academy of Film and Television Arts (BAFTA) has improved uptime by 100% and cost savings after allowing cloud provider Rackspace to run its online websites.

BAFTA, an independent charity that develops and promotes film, television and games, was keen to find a new provider after its website experienced downtime during peaks in traffic.

Pippa Irvine, the digital communications manager of BAFTA, told CBR: "We have peaky traffic throughout the year and it was really important that we had a system that was scalable, and could scale up and down based on the time of year for us."

She looked at eight different hosting providers before settling with Rackspace’s public cloud.

"We considered the option of hosting in house and went through a long tender process last summer where we reviewed all the different options available to us, based around the quality of service, the level of support that agencies will be able to offer us and the value for money," she explained.

"RackSpace delivered on everything we needed to and offered good value for money."

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BAFTA, which has five different websites, started implementing Rackspace’s public cloud, which included servers with 8GB of RAM, in January 2014.

"It probably took about two weeks of talking between our web developers and Rackspace to work out what exactly the configuration should be. Once they worked out what was best for us and everyone was happy, it took a day to put it all in place," said Irvine.

"It was a very smooth process."

So far, BAFTA has received 100% uptime during busy periods of traffic while overall management has become more efficient.

"Two years ago, BAFTA was hosting websites in lots of different places and when something needed changing you had to try and work out where it was hosted, so to be able to bring everything into one place was a major benefit," added Irvine.

"I would expect to see more financial returns with the implementation…we’ll have to wait and see because we build each month based on the amount of traffic we’re getting and the amount of servers that we need to spin up."

Photo source: BAFTA

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