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November 25, 2015

Samsung joins Renesas in Audi’s semiconductor drive

News: Samsung Chips to be used to create sophisticated cars.

By CBR Staff Writer

Samsung Electronics has become the first semiconductor memory supplier for Audi’s Progressive SemiConductor Programme.

Samsung will provide 20-nanometer LPDDR4 DRAM and 10-nanometer class eMMC (embedded multimedia card) 5.1 chips to Audi.

The chips are expected to be used to power Audi’s future infotainment, dashboard and driver assistance applications.

Audi presently has an advanced driver assistance system which includes a predictive efficiency assistant, adaptive cruise control, and traffic jam assist.

In September, Samsung launched the 12Gb LPDDR4 that has the largest capacity and highest speed available for a DRAM chip.

It provides 50% greater density than the existing 8GB chips used in current smartphones, and it is also expected to help smartphones and tablets to have up to 6GB of RAM.

Audi Electronic Development executive vice president Ricky Hudi said: "Samsung is leading memory technology development with its high-performance, high-density DRAM and NAND flash memory solutions based on the industry’s most advanced process technology.

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"Through the PSCP strategic partnership with Samsung, Audi will utilize Samsung’s high speed memory products to provide the best user experience to our customers.

"Both parties are committed to achieving the quality levels that people expect from the Audi brand."

However, Samsung is not the only company that Audi has roped for its SemiConductor Programme, as it has already teamed up with automotive semiconductor solutions provider Renesas Electronics to accelerate automotive innovation.

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