Anametrix, a cloud-based business analytics company, has launched a new version of InstaVista, which provides actionable insights from pertinent data assets through a software as a service user interface.
The company said that its new version allows users to segment interactive and real-time data visualisations of rows and columns of data from multiple technologies including customer relationship management (CRM), enterprise resource planning (ERP), social media, search engine marketing (SEM), video and audio, e-commerce and web analytics.
The company said that the new version offers data segmentation, dynamic analytics and dynamic graphics. All advertisers can now automatically access only their own campaign results.
Anametrix said that its new version features advanced data filters, security settings, and customisation options; and provides actionable insights from pertinent data assets. With the InstaVista 2.0 release, individual end users will be able to visually navigate combined complex data points to uncover unseen relationships within their own business units.
Blaise Barrelet, CEO of Anametrix, said: InstaVista 2.0 transforms data warehouses into self-service insight arsenals with cloud-based multidimensional reporting of core metrics specific to business lines. Companies can measure performance against business goals and monitor progress better and faster than ever before by using InstaVista.
