Aekyung Group is a family-owned business conglomerate in South Korea that operates several subsidiaries, including Aekyung Stores, a store-based and online retail business; Jeju Airlines; and multiple manufacturing facilities.
Aekyung will use the Teradata data warehouse appliance as a centralized intelligence repository, consolidating marketing information from a number of different databases used to support multiple business processes. With its volumes of marketing and customer data collected and integrated, the Aekyung Group will reportedly have a complete, enterprise view of the business. This in turn, will enable more effective marketing and greatly enhanced customer service as well as insight into customer activities across business units, said Teradata.
As a result of this implementation, data from across the Aekyung Group will be integrated, including Aekyung Department Stores, Samsung Plaza, AK Duty Free Shop and Samsung Mall. In addition, Jeju Airlines data will be also integrated into the database in the near future, added Teradata.
Aekyung said it expects new synergy across the business units as customer cross selling is enabled and that it looks forward to new business opportunities in new markets.
Con Vass, country manager for Teradata Korea, said: The Teradata data warehouse appliance will provide a great foundation platform for business integration and synergy across their multiple businesses. By providing valuable data integration and management across their various systems, we will help Aekyung move into the forefront of business analytics excellence and ensure they can turn this intelligence into actions that will make a difference in the many decisions they make every day.
