View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
December 18, 2014

Advanced analytics adoption on the rise

70% of businesses have already deployed analytics.

By CBR Staff Writer

The adoption of advanced analytics is reaching an inflection point in both mid-market organisations and large enterprises, with over 70% deploying or planning to use analytics in everyday decision-making, new Dell Services research has revealed.

As part of the survey carried out by the International Institute for Analytics (IIA), over two-thirds of IT departments rated advanced analytics as either the core of their business’s strategic vision, or as a vital element of strategy.

Only 5% of early adopters consider that they have achieved advanced analytical maturity.

Dell Digital Business Services executive director and global head Raman Sapra said: "This study indicates that customers believe advanced analytics offers significant business benefits and continued investments can help advance business maturity levels."

"Companies and leaders across industries are at a tipping point. We’re seeing our customers place a higher priority on using advanced analytics to execute on their digital business models."

"Ultimately, business leaders want to develop digital business models that enable them to attract, serve, and retain customers in the digital era. Advanced analytics provides that actionable insight that enables their transformation."

In addition to revealing the role of advanced analytics in their operations, respondents further anticipated that successful data mining would give a competitive advantage in the future.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Two-thirds of survey respondents opposed that analytics is just a trend, with respondents deploying advanced analytics for a range of operations.

50% of respondents used advanced analytics for their firm’s financial performance forecasting, with four-in-ten using them for a range of tasks involving customer recruitment, retention, loyalty programs and product usage habits.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU