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December 14, 2010

Adobe launches Search&Promote site search, merchandising app

Marketers can automate and fine-tune search and ranking results based on key metrics such as conversion rate, & page views

By CBR Staff Writer

Adobe Systems has launched Adobe Search&Promote powered by Omniture, a new site search and merchandising application that enables marketers anticipate visitor search intent and promote the relevant products and content across desktop and mobile website searches.

Adobe Search&Promote is a scalable site search and merchandising application for businesses that require a marketer control, metrics-based relevance and personalisation.

It is designed for media and entertainment, retail, travel and hospitality and financial services websites that offer a large amount of content and products online.

The offering can handle millions of pages, products and high search traffic volume, removing concerns of hardware procurement and provisioning, and offers real-time indexing to ensure visitors have access to up-to-date content, the company said.

Built-in analytics provided by Adobe SiteCatalyst, powered by Omniture, it enables marketers to automate and fine-tune search and ranking results based on key metrics such as conversion rate, page views and customer ratings.

Adobe Omniture Business Unit vice president and general manager Brad Rencher said every onsite search query is an opportunity and each search is a user telling you what they want, what they are interested in, or what they want to purchase or download.

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"With Adobe Search&Promote, users can use search and navigation as a way to deliver the content, products and offers to the right visitors. Each search becomes an opportunity to optimise how visitors browse, find, compare and select relevant products and content across screens and devices," Brad said.

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