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October 8, 2015

5 ways to master digital transformation in the engagement age

List: Going digital is today's main trend as the MDM and Data Governance Summit EMEA hears calls for courage and focus.

By Joao Lima

Informatica has today hosted the MDM and Data Governance Summit EMEA in London to discuss how the industry can master digital transformation in the age of engagement and the IoT.

CBR’s has compiled a list of the main key points of the secod day of the summit.

1. The digital humanist manifesto

Saul Judah, information management research director at Gartner, told the audience that the old ways humans used to think and work need rethinking and presented the new digital humanist manifesto.

Made of three key points, the manifesto tells companies to start and end with people, embrace serendipity and give people space to adapt and come out with new ideas.

Judah said: "Don’t ask, observe. Look at what people around you are doing. That simplicity might hold the answer [to build new business opportunities]."

2. Open data opportunities are opening furiously

By 2020 the world of IoT will take over, connecting a lot of devices and machines. Although, according to Judah, this may not produce a lot of value to a company.

Businesses will have to understand how to make use of big data and get the grasp of what is driving open data opportunities.

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Garnet said that the drivers of this trend are the community, digitalisation, relationship management, government mandates and instruments/sensors.

3. Machinism – automation as a virtue

Judah said that the greatest gift technology offers is less time spent on mundane, repetitive and inefficient activities.

"Machinists therefore question the need for people’s involvement in the systems they operate."

As the world is about to enter a new industrial revolution, the focus of the digital machinist and digital humanists has changed since the last revolution.

Judah explained that digital machinists are mainly focused on processes, required features, coordinated activity, and business value through order.

"On the other hand, digital humanists focus on behaviour, contextual relevance, volitional participation, and experiences that create business value."

4. MDM critical for success

Judah said mobile device management (MDM) is going to be critical, and "we have to make sure we get it right". He said that the first generation of MDM is no longer applicable, and the new generation of these technologies will have to be adopted like multidimensional MDM.

He said: "MDM helps to understand the world, otherwise is just the Interne of Noises. MDM is a critical connection between IoT and business applications."

Judah also said that the reason why multidimensional MDM has not being adopted, is not because of technology, but because organisations have not yet been responsive and lack on leadership.

He told the industry to "focus on the outcome, and on who’s involved and engaged".

5. Have courage

And throughout their digital transformation makeover, Judah said that businesses need to have courage in order to survive.

"Every business is digitally remastering; the world is changing and courage is required.

"To solve a problem that has never been solved before you have to open new doors."

Judah gave examples and mentioned companies like Uber, which has had the courage to come out to the market.

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