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ZTE India Delivers VAS Platform for Vodafone Essar

Enables mobile newspaper service through MMS for Vodafone customers

By CBR Staff Writer

Chinese telecommunications equipment and network offerings provider ZTE Corporation said it has successfully built and deployed a value added service (VAS) technology platform for Vodafone Essar in India.

The service will enable Vodafone customers to avail the Vodafone Newswrap on their mobile phones; a mobile newspaper service, which will offer news and quick updates from around the world..

ZTE India said that it has deployed MNS and MMSC platforms, under a revenue-sharing model, which will help enhance VAS revenues for Vodafone Essar.

ZTE also notes this is the first time that a mobile newspaper service through multimedia message service (MMS) has been deployed commercially by any operator in the country, with Vodafone Essar being the first in the market.

The deal marks a new dimension for ZTE’s business in India as it intends to emerge as an end-to-end VAS solutions provider alongside being an equipment provider and is looking at expanding its capabilities in the VAS segment in the country.

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