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November 11, 2009

Yahoo! launches Spanish-language mobile homepage

Focuses on growing audience among more than 46m US Hispanics

By CBR Staff Writer

Yahoo has released Yahoo! Mobile en Espanol, a Spanish-language mobile homepage that is customised for the specific needs of the US Hispanic consumer.

The company said that the new mobile homepage, available across 1,900 mobile device models, simplifies and enhances the mobile internet experience for Hispanic consumers. The users can bring together their favourite content and services from across the internet to create a personally relevant mobile experience.

According to Yahoo!, the new mobile homepage enhances users ability to discover results from Yahoo!’s mobile search, editor-selected content, and US and global news content presented in Spanish; stay connected through access to email and social networking accounts from web providers, instant messaging, address book, and calendar functions and stay informed by bringing favourite web content.

Yahoo! Mobile en Espanol will enable marketers to reach the US Hispanic audience with targeted advertisements through mobile advertising opportunities and advertising formats, the company said.

Felipe Munoz, senior mobile director at Yahoo! Hispanic Americas, said: With the launch of Yahoo! Mobile en Espanol, we are focused on growing our audience among the more than 46m US Hispanics by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them.

“With the introduction of our new Spanish-language homepage, we are well positioned as the centre of people’s online lives. We’re reaching the highly influential and increasingly mobile Hispanic market with an engaging and customisable mobile internet experience, regardless of the language users prefer.

Yahoo!’s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month.

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